Typography is defined as the discipline and procedure about type layout and the art of processing of type that includes the length, point size, line spacing and the typefaces. Earlier typography represented a specialized occupation until the computerized era, when it opened up to new ages of visual creative designers.
The mechanical press was invented in the mid fifteenth century by the German Goldsmith, Johannes Gutenberg. It was Gutenberg who developed some of the unique techniques of creating letter punches in large quantity which are required for printing of multitude copies of text. The printing technology revolutionized itself with the discovery and development of this technique.
In modern typography there are many issues to be considered when deciding about choosing a font type and also the layout of the text. Some of the issues that are to be considered in modern typography are:
The Context
This means that the visual appeal of typography is not specified by the person who is laying out the text of a page. It is done through the response of the font to the specific words that the text is comprised of.
Contrast and Stress
Earlier the “thins” and “thicks” of a letter were based on the direction, angle and pressure of a pen. However in type, the stress is defined as the direction in which the curve of a stroke changes its weight. There are three types of stress in typography. They are the (i) Angled or oblique (ii) The semi-oblique and (iii) The vertical stress. The contrast means the amount of the variation that happens in between the thick and thin strokes.
Revival versus the construction
There are many designers who use typefaces after learning about their construction. A typeface that is simple and has a repetitive pattern lacks in individuality in the letters and thus makes it difficult to distinguish from each other. High contrast between the foreground letters and the background paper should also be considered in typography.
Apart from these, the right size of the font matters too, after all you wouldn’t want the font to be as big as r4i cards nor as small as a dot.
