Keep it smooth and efficient, get it right first time
I’ll get straight to the point: recently, I was asked to design a website for a certain Divorce solicitors who I won’t mention here. Now, I’ve designed a fair few websites in my time but this one was the exception to the rule: the client understood exactly what they wanted and easily got their concept across to me. This, in turn, made designing the site that much easier. So here, below, are a few tricks and tips I learned from pitching to them. Feel free to use them when you pitch and hopefully you will get the job! (Unless I am up against you, of course, in which case obviously I hope I get the job and not you! No offence!)
1) Ask plenty of questions: if you don’t ask plenty of questions in the beginning, how can you expect to know the project inside out? The truth is that you can never ask too many questions. If there is anything you are unsure of then iron this out on the first meeting and avoid an awkward situation or two later on.
Using technical jargon is all fine and well, but if your client doesn’t actually understand it then you’re just wasting your time!
2) Be prepared to take notes: it may sound utterly ridiculous, but you will need to take notes…even if you’ve done this a hundred times before and have a memory like an elephant. Taking notes ensures that fine details are correct. In the case of some solicitors, it means getting those all important minor things right. After all, every single business, no matter how similar to the next, is completely unique, right?
3) Do make eye contact: eye contact is an important thing when you’re deciding upon the way a website will be designed. Sites are so visual that it’s easy to tell if a client doesn’t like your idea. They’ll also be using their hands a lot to describe how the space on the screen should be filled. Take notice of this and you’ll get a much better idea of what it’s all about.
4) Don’t speak in riddles! Using technical jargon is all fine and well, but if your client doesn’t actually understand it then you’re just wasting your time! Use plain speech and show examples of what you mean by drawing sketches. It gets to the point much faster and you’ll be out of there sooner and onto the actual work!
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