The power of classic illustration
Who would have thought that one day, the humble pen would be able to fight the all-powerful computer? Yet that’s the situation we find ourselves in now: while Photoshop allows anyone with a modicum of design ability to produce something half decent, the pen is coming back with a vengeance. That’s a welcome thing as far as I am concerned – because although computers offer a multitude of more advanced options, they can’t compete with classic illustrations and never will be able to.
Let’s imagine a scenario where classic illustration will thrive: Bob runs a shredding services company. Quite simply, the company’s job is to take sensitive data that must be completely destroyed, and…well…destroy it! The thing is, Bob isn’t a really big computer fan. He has this idea for a website which incorporates a classic look, almost as if someone has expertly illustrated the screen just like back in the day when the pen ruled. He doesn’t know what he wants, exactly, but when he makes a call to a web design firm down the road, he is pleased to discover someone else who is on the same page…
Customers like the look of someone who cares about their work, and believe this is a promising indication of a good working relationship.
Mark is not a really big computer fan either; he works with them, and uses design programmes very well, but his heart is in real drawing, and when he gets the call from this man Bob, he knows more or less instantly what he would like to do.
So he gets to work on a kind of moving illustration. It depicts reams of paper being shredded, with a light sound in the background that is somehow very satisfying. He invites Bob to come and have a look, and the second Bob sees the hand-made look of the site – which shows that real attention to detail has been painstakingly applied – he knows it is perfect. He gives Mark a hug and it’s all a bit overwhelming. Mark isn’t used to people getting this worked up about his drawings, but still, he can put up with it.
The key thing here – the thing which made Bob’s company go on to have immense success – is individuality. Bob gets work because he is different, and catches peoples eyes. Customers like the look of someone who cares about their work, and believe this is a promising indication of a good working relationship.
Sometimes, a simple drawing can be better than a thousand words and anything Photoshop can throw at you.
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